ADRIANNA CASTILLO
HEALTHCARE AI ADOPTION | CUSTOMER SUCCESS | GROWTH & PRODUCT OPERATIONS
Royal Palm Beach, FL · (561) 945-5282 · lifelinealc@gmail.com · linkedin.com/in/adrianna-castillo-561marketing · github.com/caregrowthaccelerator-ux
Professional Summary
Healthcare growth and customer success leader with 20+ years across LTACH, home care, senior services, patient engagement, medical marketing, DME, and healthcare operations. Combines provider-facing workflow knowledge with AI implementation, change management, bilingual communication, product strategy, and measurable growth. Translates operational problems into adoption plans, SOPs, dashboards, prompt frameworks, and AI-assisted products while maintaining privacy-first, human-in-the-loop controls.
Core Competencies
Healthcare AI Adoption · Customer Success · Referral & Admissions Workflows · Provider Relations · Patient & Family Engagement · Onboarding & Training · Change Management · Health Scoring · QBRs · Territory Planning · KPI Dashboards · CRM/Pipeline Tracking · HIPAA-Conscious Communication · Bilingual English-Spanish
Selected AI-Assisted Product Builds
Wealth Command · CareGrowth Accelerator · CareCommand Center · AI Assistant Hub · FitOS Prime · Healthcare AI Implementation Toolkit · Home-Care Growth Playbook
Industry experience: Healthcare, post-acute care, home care, senior services, medical aesthetics, fintech and tax technology, marketing operations, and regulated e-commerce.
Professional Experience
Founder / AI Product & Workflow Strategy — CareGrowth Systems LLC
- Design AI-assisted workflow concepts, dashboards, operating systems, and public-safe portfolio artifacts across healthcare, customer success, fintech, marketing operations, and regulated e-commerce.
- Translate business requirements into user journeys, SOPs, prompt frameworks, human-approval controls, KPI models, and implementation roadmaps for nontechnical stakeholders.
- Use AI-assisted product prototyping with React, TypeScript, TanStack, Supabase, Tailwind, authentication, component systems, and data visualization.
LTACH Clinical Liaison / Healthcare Business Development — Kindred LTAC Hospital / ScionHealth
- Coordinated referral, clinical review, admission, authorization, provider communication, and care-transition workflows across hospitals and internal teams.
- Guided patients, families, physicians, case managers, and discharge planners through time-sensitive decisions using clear education and structured follow-up.
- Grew the assigned territory from approximately $250K to $1.8M in monthly revenue and was recognized as a consistent Top 5 Representative in the Coastal Region.
Medical Spa Marketing Manager / Business Development — Fresh Philosophy Body Contouring
- Led business development, customer engagement, local outreach, campaign strategy, and marketing operations.
- Supported expansion from 1 to 7 locations and revenue growth from approximately $65K to $2.3M through outreach, conversion strategy, follow-up discipline, and campaign optimization.
- Created A/B testing plans that improved campaign ROI by approximately 34%; directed 9 full-time marketers and 5 paid contractors.
Senior Placement & Healthcare Business Development Manager — A New Journey / Lux Senior Care
- Supported families and seniors through care-option conversations, private-duty guidance, facility referrals, and community-resource connections.
- Built referral relationships across hospitals, providers, senior living facilities, and community organizations; exceeded monthly targets by an average of 39%.
Patient Coordinator / Marketing Representative — Trilogy Home Healthcare
- Coordinated patient communication, service updates, onboarding support, and satisfaction follow-up.
- Developed relationships across 11 hospitals, C-suite contacts, case managers, and 100+ assisted living facilities; exceeded quarterly targets by an average of 33%.
Additional Healthcare & Operations Experience
St. Mary’s Medical Center / Tenet Health — High-Risk Obstetrics Center Medical Assistant, 2009–2013
Mount Sinai Medical Center — Administrative Assistant to Director of Obstetrics, 2009
Lifeline Medical Supplies — DME Business Development / Medical Supply Operations, 2004–2008
Education, Certifications & Tools
Bachelor’s Degree, Healthcare Administration — Miami Dade College
Certifications: HubSpot Revenue Operations Certified (2026); HIPAA training (2026); Generative AI Mastermind Certificate, Outskill (2026); MIT OpenCourseWare — Artificial Intelligence: Implications for Business Strategy (2026); CNPR; CPR
Healthcare systems: Epic, Cerner, CarePort, Allscripts, Meditech, eClinicalWorks, Athenahealth, NextGen, Netsmart, CRM documentation, and referral/pipeline reporting.
Product and business tools: Microsoft Office, Google Workspace, Canva, Metricool, AI-assisted research and drafting, React, TypeScript, TanStack, Supabase, Tailwind, authentication, and data visualization.
Additional Qualifications
Fluent in English and Spanish. Strong executive communication, provider education, patient and family engagement, stakeholder management, territory strategy, operational follow-through, privacy awareness, and service-centered problem solving.